Case Study

American Film- Creed

Budget- $35,000,000
Opening weekend takings- $29,632,823
Box office- $173,567,581
Video sales- $21,361,278
Stars- Sylvester Stallone, Michael B. Jordan, Tony Bellow and Tessa Thompson.
Genre- Action film
Certificate- PG(13)
Release date- 25th November 2015 (USA) 12th January 2016 (UK)
Marketing- Posters featuring stars involved with in the film (Sylvester Stallone and Michael B. Jordan) which not only sells it off as a new film but also passing from the legacy of Rocky to a new generation.
Why it was such a success?-
Sequel to the popular film 'Rocky' which was a Hollywood success grossing more than $100 million at box office. Which starred Sylvester Stallone as 'Rocky Balboa' as well as him writing it himself. This promoted the film 'Creed' and enticed more people into watching it because of its link to 'Rocky', making it very popular even before its release. Again the fact that Sylvester Stallone is featured in 'Creed' adds to its success with him being such a respected well known star for previous films he has starred in such as 'The expendables' and 'Guardians of the galaxy'.



UK Film- Kingsman: The Secret Service
Budget- $94,000,000
Opening weekend takings- $36,206,331
Box office- $128,261,724
Video sales- 51% of its total unit sales from Blu-ray
Stars- Colin Firth, Michael Caine, Samuel L. Jackson, Taron Egerton
Genre- Action/Spy/Comedy
Certificate- 15 R-rated
Release date- January 24th 2015 (UK) 13 December 2014 (USA)
Marketing- Trailer, promoting through mention of directors and references to other films. "Matthew Vaughn director of X-MEN FIRST CLASS".
Why it was such a success?-
The film was a surprise success around the globe, not thought to of done as well as it did. The film involved stars such as 'Colin firth' who is a very well known British actor who has previously stared in films such as 'Bridget Jones Diary' another Uk film success. This would make the films popularity grow as he is well known for giving a good performance, therefore you know you aren't going to be disappointed. Another reason why it was such a success is because of its target audience of young teens, who are the audiences who mainly go to cinemas meaning it allows more opportunity for people to go and see it. Also the way the film was advertised contributed to its success, in the trailer it it displays all the elements of what you would see in a computer game, relating to the target audience of young teens (mainly boys).



Foreign Film- Wild Tales (Spanish)
Budget- $4 million
Opening Weekend- $85,100
Box office- $27 million
Stars- Dario Grandinetti, Ricardo Darin and Monica Villa
Genre- Comedy/ drama/ thriller
Certificate- R-rated (USA) 15 (UK)
Release date- August 21st 2014 (Argentina), 27th March 2015 (UK), May 17th 2014 (USA)
Marketing- Promoted through posters featuring stars of the film, trailers released.
Why it was such a success?-
The stars involved are successful actors\actresses such as; Dario Grandinetti who is an Argentine Emmy-winning actor, he has also starred in the film 'Talk to her' which was an Academy Award winning film. This would contribute to the film being such a success as you know actors such as he are going to deliver good performances due to their reputations.



Independent film- Signal
Budget- $4 million
Opening Weekend- $144,836
Box office- $2.42 million
Stars- Anessa Ramsey, Justin Welborn, Scott Pythress
Genre- Horror, Sci-fi, Thriller
Certificate- 15 (UK) R-rated (USA)
Release date- June 13th 2013 (USA), 27th March 2015 (UK)
Marketing-  Trailer and posters.
Wasn't such a success-
From the figures you can see that the film only made nearly over half of the budget in the total box office gross. This may be due to the fact it include stars which most people haven't heard of before, therefore this gives itself a disadvantage on selling point as people who only go to see big star films would not be appealing to go and watch this. However the lack of stars being expected as it is a independent film which doesn't have a large budget compared to other box office films, which might even have a similar storyline such as 'Project Almanac' (2015) which is also a Sci-fi film which grossed a total $33.3 million at box office with only a budget of $12 million.



Independent film- Manchester by the sea
Budget- 8.5million (USD)
Opening weekend- 256.489 (USD)
Box office- 72.5 million (USD)
Stars- Michelle Williams, Cassey Affleck, Kyle Chandler,
Genre- Drama film
Certificate- R rated
Release date- 13th January 2017
Marketing- Trailer posters & it being from Amazon
Was\wasn't such a success- Produced by Amazon Studios, made Amazon history as first Streaming Service best picture nominee.

British film- Absolutely Fabulous: The Movie
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